Since its inception in 2016, Hanif has led the team at Symend, a leader in Conscious Engagement, as its co-founder and CEO.

With its vision of treating customers as unique individuals through a deep understanding of human behavior, motivations and mindsets, Symend supports the world’s leading telecommunication and financial services companies as they deliver better experiences to their customers. This powerful combination of behavioral science, data science and technology has seen Symend ranked on The Globe & Mail’s Top Growing Companies list, Deloitte’s Technology Fast 50TM and Fast 500TM.

In addition to his role at Symend, Hanif is a member of the Business Council of Canada, the Canadian Chamber of Commerce’s AI Council, and sits on the board for the Opportunity Calgary Investment Fund and the Alberta Childrens Hospital Foundation, and supports the Canadian technology entrepreneurial ecosystem as an active mentor and angel investor.